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Service. Smarter. Thriving in the age of the empowered customer by IBM January 30, 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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